Friday, 1 June 2007


Live discussion of subjects is an essential part of a field of practice that develops in a sustainable way. SUSTAINABILITY is the first word to memorise.

I wish Graphic Design would develop in a more organic way.

I believe that the average level of discussion is low, there are not academical publications being published (at least it’s not a standard procedure in most faculties), promotion of individual thought is addressed but in many cases not in a totally effective way, the level of critical writing is actually going down, while the visual part is getting more attention within specialized publications.

Above everything else I believe that Graphic Design lives in a limbo, if in one way it answers direct communicational needs on another it may be jeopardising its true value when most of its attention is focused on the marketing side of life.

The market plays too much of a role in the development of Design itself. It influences everything, reshaping and redefining Graphic Design itself. With this I don’t intend to say that the market is somehow an artificially imposed system that undermines the potentiality of Design, instead I embrace it as something natural, an Era that we are living, just like any other.

And it is also natural as obstacles come across our destinies, for us to understand them and assimilate their presence and ACT ACCORDINGLY.

What I believe that is happening in Graphic Design is a TOTAL ACCEPTANCE (on average) of the current state of things WITHOUT MAKING THE NECESSARY GLOBAL ASSIMILATION and CHANGE accordingly.

Let’s promote talk! Let’s promote thought! Let’s promote talk!

So that intrinsically we change Design.

We as individuals are a collective of all the experiences that we’ve had so far. So everything we do defines us continuously.

If communication is triggered in a vast scale, within the field, it gets easier for Design to develop fundamental principals that are coherent with the designers themselves.


This is a portuguese publication called "A Comuna"- visual examples

"A Comuna" is a Portuguese publication of independent communication, mostly focused on politics and subjects that are being discussed in a global scale.

I consider it a good, consistent use of type. Specially bearing in mind that the type of articles in this magazine, most of the times, have already over flooded everyday news.

But the fact that it has a different position from the start, the visual way to communicate naturally goes along with that difference, creating a unique look throughout the magazine.

(I have been noticing that sans serif typefaces and monochromatic backgrounds are more common regarding politic issues)

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