The Century of the Self.

At Easter i rediscovered Adam Curtis´s Documentary "The Century of the Self ", it gave me some hints on how i could approach the subject of Mass Consumerism ,in a sociological level, on my essay for Frank. It was quite revealing in it´s own way.

The Century of the Self asks deeper questions about the roots and methods of modern consumerism and its implications in our culture.
How it began?
Who were the people behind it?
Who was the target?
To what porpoise?
























It also raises questions the modern way we see ourselves, the attitude to fashion and superficiality, and HOW CONSUMERISM HAS INFLUENCED AND DETERMINE WHO WE ARE.